Digiorno uses the hashtag of women sharing their domestic violence stories to promote pizza
It’s not delivery, it’s misogyny.
oh my goodness
that pizza nasty anyway
What tumblr won’t tell you: that this was an honest mistake by someone who didn’t realize what the tag was about and who has since sent a personalized apology to everyone who was offended.
From the article: “What sets DiGiorno apart from other brands is the steps they took after the initial apology.
Rather than take the overused road of issuing a brief apology and then skulking in the Twitter shadows for a few days until the issue blows over, DiGiorno has spent the last 19 hours and counting individually replying to each upset tweet sent their way. Better yet, the tweets are not the copy/pasted, robotic messaging usually used to deal with unhappy customers by similar brands. Each tweet is original, responds directly to the concerns expressed by that specific user, takes full responsibility of their mistakes, and offers some of the most genuine apologies I have seen in brand management.”